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Emerging Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.
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Summary Report/Recommendations
This article provides guidance on planning for a COVID-19 vaccination uptake strategy given widespread misinformation and to ensure equitable access. An essential component of this strategy is countering the anti-vaccination movement that promotes hesitancy and resistance. Since the beginning of the COVID-19 pandemic, there has been a tsunami of misinformation and conspiracy theories that have the potential to reduce vaccine uptake. To make matters worse, sections of the population in many countries display low trust in governments and official information about the pandemic and how the officials are tackling it. Therefore, this paper aims to assist those responsible for promoting COVID-19 vaccine uptake to digest the vast guidance and formulate an effective locally relevant plan.
Emerging Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.
RELEASE DATE:
Summary Report/Recommendations
This report from RAND Corporation presents the results of a nationally-representative survey of Black Americans, coupled with follow-up data collected through interviews with survey participants who expressed vaccine hesitancy. The report identifies factors contributing to mistrust and provides recommendations to improve health messaging and communication to address vaccine hesitancy in Black communities. The practice strategy this resource is focused on is reducing vaccine hesitancy.
Emerging Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.
RELEASE DATE:
Summary Report/Recommendations
Public engagement and effective communication through clear, transparent messaging will play a central role in building confidence in the COVID-19 vaccines. This rapid expert consultation from the National Academies of Science, Engineering, and Medicine describes a variety of public engagement and communication strategies that can be implemented at the national, state, and local levels to change patterns of interaction with the public, address hesitancy about the vaccines, and build trust. The consultation identifies six strategies for engaging communities to address vaccine hesitancy and mistrust and improve vaccine uptake, and nine communication strategies to promote acceptance of COVID vaccines. The practice strategy this resource is focused on is increasing vaccine uptake.
Promising Practices that show evidence of effectiveness in improving public health outcomes in a specific real-life setting, as indicated by achievement of aims consistent with the objectives of the activities, and are suitable for adaptation by other communities.
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Summary Report/Recommendations
This commentary article summarizes community-academic partnerships and how they can be used to address vaccine hesitancy among Black and Hispanic/Latinx communities. The authors conclude that pro-vaccine interventions need to: (1) be empathetic to the fears of participants, (2) make a personal connection (e.g., appropriate self-disclosure), (3) deliver accurate information in a non-confrontational manner, and (4) avoid belaboring historical maltreatment and unsupported conspiracies. Moreover, healthcare institutions need to collaborate with community stakeholders to increase access to vulnerable populations and rebuild trust prior to offering interventions.
Emerging Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.
RELEASE DATE:
Summary Report/Recommendations
This resource is outlining partnerships between a medical institution and local faith-based organizations to discuss COVID-19 strategies. Places of worship were encouraged to identify members as COVID-19 leaders, disseminate public health messaging, create safe policies for public worship (including contact tracing), and prepare their communities for COVID-19 testing and vaccination.