Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

French, J., Deshpande, S., Evans, W., Obregon, R.

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Summary Report/Recommendations

Healthcare Access and Quality
Social and Community Context
Tools Included
Outside U.S.

Mitigation and Prevention

This article provides guidance on planning for a COVID-19 vaccination uptake strategy given widespread misinformation and to ensure equitable access. An essential component of this strategy is countering the anti-vaccination movement that promotes hesitancy and resistance. Since the beginning of the COVID-19 pandemic, there has been a tsunami of misinformation and conspiracy theories that have the potential to reduce vaccine uptake. To make matters worse, sections of the population in many countries display low trust in governments and official information about the pandemic and how the officials are tackling it. Therefore, this paper aims to assist those responsible for promoting COVID-19 vaccine uptake to digest the vast guidance and formulate an effective locally relevant plan.

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