Mitigation and Prevention
Public engagement and effective communication through clear, transparent messaging will play a central role in building confidence in the COVID-19 vaccines. This rapid expert consultation from the National Academies of Science, Engineering, and Medicine describes a variety of public engagement and communication strategies that can be implemented at the national, state, and local levels to change patterns of interaction with the public, address hesitancy about the vaccines, and build trust. The consultation identifies six strategies for engaging communities to address vaccine hesitancy and mistrust and improve vaccine uptake, and nine communication strategies to promote acceptance of COVID vaccines. The practice strategy this resource is focused on is increasing vaccine uptake.