Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.

Strategies for Building Confidence in the COVID-19 Vaccines

Brunson, E. K., Buttenheim, A., Omer, S. B., Quinn, S. C.

Release Date:

Summary Report/Recommendations

Social and Community Context
Tools Included
Outside U.S.

Mitigation and Prevention

Public engagement and effective communication through clear, transparent messaging will play a central role in building confidence in the COVID-19 vaccines. This rapid expert consultation from the National Academies of Science, Engineering, and Medicine describes a variety of public engagement and communication strategies that can be implemented at the national, state, and local levels to change patterns of interaction with the public, address hesitancy about the vaccines, and build trust. The consultation identifies six strategies for engaging communities to address vaccine hesitancy and mistrust and improve vaccine uptake, and nine communication strategies to promote acceptance of COVID vaccines. The practice strategy this resource is focused on is increasing vaccine uptake.

Resource Details

Outcomes of Interest

Capacity Building, Partnership Building

Priority Population(s)

Setting(s) of Implementation

Geographic Area of Implementation

Implementation Period