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Promising Practices that show evidence of effectiveness in improving public health outcomes in a specific real-life setting, as indicated by achievement of aims consistent with the objectives of the activities, and are suitable for adaptation by other communities.
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Peer Review Study
This report discusses a series of interventions that Genesis HealthCare, one of the largest long-term care providers in the US, implemented in response to lower COVID-19 vaccination uptake among Hispanic and black Genesis staff members. The organization’s Vaccine Acceptance Steering Committee worked with their DEI Committee to develop a more comprehensive education strategy to improve vaccination acceptance among BIPOC staff that included offering vaccine information sessions at all times of the day and the night, inviting staff family members and friends to participate in these sessions, creating more multilingual educational materials, and featuring DEI Committee members in the organization’s social media campaigns. At the end of the one month intervention, statistically significant improvements in the likelihood of being vaccinated compared with white staff members increased for black and Hispanic employees.
Emerging Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.
RELEASE DATE:
Peer Review Study
The Community Outreach Specialist (COS) program aimed to increase COVID-19 vaccine uptake among rural communities through targeted outreach efforts. The program trained and deployed community outreach specialists who engaged with community members, provided education about COVID-19 and vaccination, addressed concerns and misconceptions, and facilitated access to vaccination services. The COS program in reaching and engaging with socially vulnerable and medically underserved populations, successfully increasing vaccine acceptance and uptake in these communities by building trust, addressing barriers to vaccination, and tailoring outreach strategies to the local context. The article discusses the importance of community-based approaches, cultural competency, and collaboration with local organizations and leaders in achieving successful vaccine outreach. It also emphasizes the need for sustained efforts to ensure equitable access to vaccination and to address disparities in vaccine uptake among different populations.