Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.

Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits

Gustafson, A., Gillespie, R., DeWitt, E., Cox, B., Dunaway, B., Maslow-Haynes, L., Steeves, E., A., Trude, A. 

Release Date:

Case Study, Peer Review Study

Outreach/ Education/ Communications
Policy Change/ Development
Social and Community Context
Tools Included
Outside U.S.

Mitigation and Prevention

This was a randomized, quasi-experimental study of an intervention that was implemented among rural and urban populations to encourage online grocery shopping and more nutritious food purchases. The authors targeted rural counties with high poverty rates for recruitment. The results showed that online shopping can improve food shopping habits and accessibility.

Resource Details

Outcomes of Interest

Capacity Building, Reduction of Health Disparities

Priority Population(s)

People Experiencing Poverty, People Living in Rural Areas

Setting(s) of Implementation


Geographic Area of Implementation


Implementation Period