Practices that show evidence of effectiveness in improving public health outcomes in a specific real-life setting, as indicated by achievement of aims consistent with the objectives of the activities, and are suitable for adaptation by other communities.

Engaging businesses and faith-based organizations in public health interventions: Lessons learned from a COVID-19 and flu vaccine detailing program in the Northeast Bronx

Diallo, F., Paulino, L., Shiman, L.J., Freeman, K., Brooks, B., Banson, D., Reyes, A.

Release Date:

Case Study

Outreach/ Education/ Communications
Healthcare Access and Quality
Social and Community Context
Tools Included
Outside U.S.
Network of people

Partnerships and Collaboration

The NYC Department of Health and Mental Hygiene partnered with 45 businesses or faith-based organizations in the Northeast Bronx to increase COVID-19 and flu vaccine knowledge and uptake in predominantly Black and Hispanic areas. The program disseminated health information through trusted community leaders to address vaccine hesitancy. ZIP codes with higher involvement in the program showed greater increases in vaccination rates.

Resource Details

Outcomes of Interest

Advancing Racial Equity, Capacity Building, Partnership Building, Reduction of Health Disparities

Priority Population(s)

Black or African American, Hispanic, Latino, or Latinx

Setting(s) of Implementation


Geographic Area of Implementation


Implementation Period