Communication for Awareness and Action on Inequitable Impacts of COVID-19 on LatinosCommunication for Awareness and Action on Inequitable Impacts of COVID-19 on Latinos

This article covers the efforts of Salud America!, a national Latino-focused organization that uses digital content creation to create stories, tools, and videos to increase people’s self- and collective-efficacy to engage in advocacy for healthy changes. During the early stages of the COVID-19 pandemic, the organization applied its digital content curation model to address how the pandemic affected the U.S. Latino population. They released a series of website blog posts, peer-modeled stories, podcast episodes, tweet chats, action tools for school leaders, action campaigns for individuals, and localized data tools for advocates to educate the Latino community about COVID-19.