Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.

Communication for Awareness and Action on Inequitable Impacts of COVID-19 on LatinosCommunication for Awareness and Action on Inequitable Impacts of COVID-19 on Latinos

Despres, C., Aguilar, R., McAlister, A., Ramirez, A.G.

Release Date:

White Paper/Brief

Outreach/ Education/ Communications
Education Access and Quality
Social and Community Context
Tools Included
Outside U.S.

Data Collection and Reporting

This article covers the efforts of Salud America!, a national Latino-focused organization that uses digital content creation to create stories, tools, and videos to increase people’s self- and collective-efficacy to engage in advocacy for healthy changes. During the early stages of the COVID-19 pandemic, the organization applied its digital content curation model to address how the pandemic affected the U.S. Latino population. They released a series of website blog posts, peer-modeled stories, podcast episodes, tweet chats, action tools for school leaders, action campaigns for individuals, and localized data tools for advocates to educate the Latino community about COVID-19.

Resource Details

Outcomes of Interest

Advancing Racial Equity

Priority Population(s)

Hispanic, Latino, or Latinx

Setting(s) of Implementation


Geographic Area of Implementation

Implementation Period