Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.

Adapting Public Health Messages for Social Media

Johns Hopkins University Bloomberg School of Public Health

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Outreach/ Education/ Communications
Social and Community Context
Tools Included
Outside U.S.

Mitigation and Prevention

This 25-minute video from the Johns Hopkins Bloomberg School of Public Health offers insights and lessons learned from public health practitioners who leveraged social media to communicate with broad audiences during the COVID-19 pandemic. It offers actionable tips on how to identify messages, audiences, and formats. Guidance on style and messaging decisions will help refine quick-hit online messages for the broader public.

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Outcomes of Interest

Public Health Communications

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